Author: Adventures-Editor

Adventures Media Solutions

Especially on Instagram, hashtagging and mentioning is a great way to connect people with brands, products, accounts, and communities. Creating a physical link on your social accounts will help create a link in the minds of your consumers, and keep you on their mind longer. Especially on Instagram, using tags, mentions, and hashtags is a great way to boost engagement and spread your content. However no social platform is the same, and these tools may leave professionals confused on how to use them effectively, or how to use them at all. Using mentions and hashtags in your social strategy is a must.

Adventures Media Solutions

Just like us, the social media accounts for your business can hit a rough patch. Especially on Facebook, your performance and engagement can go from great to not so great. It’s not always easy to pick up on either. There’s a chance that performance drops in a period of a day or two, but more often than not, a slow downward trend will take weeks to notice. You may be quick to blame the algorithm or your audience, but we have just as much to do with posting as the platform itself. If your Facebook is seeing fatigue, it’s likely that your social media managers are as well. Sit down, form a plan, and beat posting fatigue as soon as possible!

Adventures Media Solutions

Hashtags are short words or phrases with the number sign in front of them, and they are typically used on social media platforms such as Facebook, Twitter, and Instagram. Hashtags have become incredibly popular with the rise of the digital age, but are they still relevant in 2022? The short answer is yes, but perhaps not in the way they used to be. Like anything in marketing, using something just to use it will not help your page or business grow, there needs to be a strategy to back it up. 

Adventures Media Solutions

With millions posted per day, Stories on both Facebook and Instagram are one of the most popular features on their respective platforms. Nowadays, no one wants to comb through a large chunk of text for information, which is why Stories are so beneficial. The quick, typically visually appealing nature of them makes them easy for brands to convey information and even easier for followers to consume. No matter your business, the importance of stories on Facebook and Instagram can be a quick, effortless way to develop branding while also providing your target audience with crucial information to make informed following and buying decisions.  

Adventures Media Solutions

To run a successful business these days Google My Business (GMB) is no longer optional. GMB is essential and many times is the first impression future customers have of your company. It is highly likely your Google Listing is the first spot customers look to for information about your business. For example, what are your business hours? How do they contact you? Relevant and updated information about the services and products you provide needs to be listed on your GMB page. Google search results show your GMB page with the map listing. 

Adventures Media Solutions

What exactly is Reputation Management? Well, it is a strategy for maintaining and monitoring your online presence. Business owners can spend years developing a high-quality brand and one negative review can leave it blemished. According to a study done by Harvard Business School just one negative article about your business can negatively affect 10% of your company’s sales. These days there are so many forums, review websites, news sites and social media sites out there. It can be tough to keep up with how your reputation is perceived on every site. However, it is essential for your business’s growth to have a stellar online profile. To maintain your profile, you should be staying informed with the latest reviews. 

A.D.Ventures Media Solutions

Email marketing, also known as email advertising, has been one of the most reliable forms of advertising for some time. Text ad campaigns are one of the newest and hottest trends in advertising. To achieve maximum return on investment or ROI, it is important to figure out the right strategy for marketing. Both texting message and email campaigns are effective forms of advertising, but each has their own strengths and weaknesses. Many clients choose both to reach the most clients.  

Why Paid Advertising Is Needed on Facebook and Instagram

AdVentures Media Solutions

Most businesses do not achieve excellent organic reach. It is not their fault. Blame in on changes in the algorithm for Facebook. Facebook is a monster channel for social media marketing and advertising. Social media is dominating modern-day society. Let the numbers speak for themselves. Over 2.74 billion people actively use Facebook, and last year alone, there were over 22 billion ad clicks. Facebook is supplying the most extensive advertising opportunities since google came along. Are you advertising on Facebook? If not, you should be, and here are a few reasons why: