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Facebook Paid Ads

Why Paid Advertising Is Needed on Facebook and Instagram

AdVentures Media Solutions

Most businesses do not achieve excellent organic reach. It is not their fault. Blame in on changes in the algorithm for Facebook. Facebook is a monster channel for social media marketing and advertising. Social media is dominating modern-day society. Let the numbers speak for themselves. Over 2.74 billion people actively use Facebook, and last year alone, there were over 22 billion ad clicks. Facebook is supplying the most extensive advertising opportunities since google came along. Are you advertising on Facebook? If not, you should be, and here are a few reasons why: 

Your customers are on Facebook and Instagram 

We just shared the numbers. Your customers are devouring social media, and we can help you find them. At Adventure’s Media Solutions, we believe wholeheartedly in following trends for the best advertising strategies. These days social media advertising is the trendsetter. We can help target your audience to help you achieve the best return on your advertising budget. 

Facebook Ads Are Less Expensive Than You Think 

You need to add paid targeted ads on social media because getting traction from organic activity on your business page does not yield results like it did years ago. SEO keywords and blogs are a fantastic way to increase traffic to your website. Unfortunately, the days of organic reach with FB and IG have been reduced. Your posts may not be showing up on your fan’s Facebook newsfeed.

How does Paid Ads Work

Most experts agree that having a like on our page is great. However, if the FB user does not engage with your page on a regular basis Facebook stops showing your post in their newsfeed. Although, you will not be spending an unreasonable amount of money on Facebook paid advertising. Facebook ads tend to cost a fraction of what other online marketing channels cost. It is not a question of how much Facebook ads cost. Tackle Facebook advertising with a simple strategy, and you will find cost-efficiency of the platform.  

 Finding Your Target Audience is Easier on Facebook 

With tons of different ad styles, like in-article ads, or news feed ads, you can get excellent targeting capabilities from Facebook and Instagram. You can target demographics based on assorted options. Campaigns can be built with behavior targeting, interests, demographics, connections, age ranges, and zip codes.

 Facebook allows an advertiser to dig deep with these targeting capabilities and layer upon each other to limit waste in your ad campaigns. There are types of campaigns including purchasing video views, link clicks, engagement, forms, and messenger just to mention a few. Facebooks advertising is one of the most efficient forms of digital advertising available. 

At AdVentures Media Solutions, we specialize in digital advertising, which includes social media content marketing and advertising. We can help take the legwork out of advertising and keep you up to date, better organized, and better equipped to beat your competitors. We offer an assortment of solutions for all your marketing needs. Contact us today to schedule a consultation. 

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