Your local business needs a strong online presence to thrive in your community. One essential component of this online strategy is local service ads (LSAs), a powerful tool that can help you reach your target audience effectively. While managing LSAs might seem like a task you can handle on your own, there are several persuasive reasons why you should consider entrusting this task to our professional full-service advertising agency. Here are just a few of them.
Tag: digital marketing agency
The placement of advertising content has changed dramatically over the last few years. Print, radio, and television used to rule the marketing world, but there are multiple new players on the field, all with their own advantages. Television especially has seen dramatic changes, most people now opting for a streaming service or smart TV instead of basic cable. While interest in traditional cable television has been slowly declining, streaming services and digital media players only continue to rise in popularity. In order to find the best strategy for your video advertising, we’ll break down the difference between two new giants: OTT and CTV.
Vertical videos have been all the rage in the last few years. With the rise of TikTok and Instagram Reels, does anyone even care about the traditional, tried-and-true format? Of course they do! Despite the popularity of the vertical format, utilizing horizontal videos in your social media strategy is still a great way to attract and retain audience attention, you just need to find your niche. Let strategy guide your decision. Where are you planning to post your content? What is your goal? What kind of footage are you anticipating to get? Knowing your goal is a surefire way to guide your production process, and get the conversions you are after. With your goal in mind, let’s get into the benefits of each type of video on social media.