By now you have likely heard of Instagram Reels, if not used them yourself. When Instagram launched their new video format in August of 2020, their answer to TikTok’s massive rise in popularity, users were able to upload up to fifteen seconds of primarily vertical videos that they could edit, add music to, and share in-app. While much has changed since then, there’s no doubt that short-form video content has become increasingly popular on social media and the Internet as a whole in recent years, starting with the now defunct Vine app. And now, vertical video content is only becoming more prevalent.
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To run a successful business these days Google My Business (GMB) is no longer optional. GMB is essential and many times is the first impression future customers have of your company. It is highly likely your Google Listing is the first spot customers look to for information about your business. For example, what are your business hours? How do they contact you? Relevant and updated information about the services and products you provide needs to be listed on your GMB page. Google search results show your GMB page with the map listing.
What exactly is Reputation Management? Well, it is a strategy for maintaining and monitoring your online presence. Business owners can spend years developing a high-quality brand and one negative review can leave it blemished. According to a study done by Harvard Business School just one negative article about your business can negatively affect 10% of your company’s sales. These days there are so many forums, review websites, news sites and social media sites out there. It can be tough to keep up with how your reputation is perceived on every site. However, it is essential for your business’s growth to have a stellar online profile. To maintain your profile, you should be staying informed with the latest reviews.
Why Paid Advertising Is Needed on Facebook and Instagram
Most businesses do not achieve excellent organic reach. It is not their fault. Blame in on changes in the algorithm for Facebook. Facebook is a monster channel for social media marketing and advertising. Social media is dominating modern-day society. Let the numbers speak for themselves. Over 2.74 billion people actively use Facebook, and last year alone, there were over 22 billion ad clicks. Facebook is supplying the most extensive advertising opportunities since google came along. Are you advertising on Facebook? If not, you should be, and here are a few reasons why:
AdVentures Media Solutions, Memphis, TN
Did you know that as of June 2021, LinkedIn had 756 million members from over 200 countries? LinkedIn is an online social media platform supported by Microsoft for professional networking. How to use LinkedIn for your business?
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Over 83% of adults age 18-49 in America use social media. The majority check it every day, and Instagram is the second most downloaded app, next to YouTube. There are currently over 1 billion users on Instagram worldwide. If your business is not yet advertising on Instagram, you could be missing out on multiple opportunities to grow your business. Here are just a few of the reasons you should be advertising on social media and Instagram: