The Ultimate Guide to Google Ads: Important Google Ads Terms to Know

If you want to advertise your business online, a dynamic advertising team like AdVentures Media Solutions can help navigate the enormous world of Google Ads for your business. Google Ads is an impressive platform. It is designed to help you connect with your target audience efficiently and effectively. But to get the most out of your digital marketing campaigns, it is essential to understand most of the key terminology used in Google Ads advertising. With so much competition in our digital age, having a complete understanding of these concepts will help you understand the reasons we make certain decisions and achieve success with your online advertising efforts. If you hire AdVentures Media Solutions for your advertising needs, we will keep you up to date on all the changes to existing advertising avenues and new ways Google advertises, including this guide to Google Ads.

We understand that you may not be familiar with all the Google Ad terms, so we want to ensure you feel comfortable and informed as we work together. We have compiled a list titled “Google Ads Terms to Know.” This list will help you feel more involved and understand the strategies we use to grow your business.  

Guide to Google Ads Terms

Ad Extensions 

By using ad extensions, you can include supplementary information in your advertisement without incurring any additional costs. This additional information can give your potential customers more details about your products or services, location, and any promotions you offer. Ad extensions can also result in your ad dominating the search engine results page, making it more prominent and increasing the likelihood of people clicking it. These extensions fall into one of five categories: 

• Sitelink 
• Call 
• Location 
• Offer 
• App 

AdRank 

AdRank determines your ads placement in search results based on your maximum bid and quality score. A higher AdRank means better placement, making your ad more visible to potential customers. The enhanced visibility can lead to more clicks, additional traffic to your website, and an increased chance of converting visitors into customers. 

Bidding 

When you decide to advertise through Google Ads, your ad enters an auction where fellow advertisers compete for ad placement. Your bid represents the maximum amount you are willing to pay for a single click on your ad, and it determines where your ad will appear on the SERP (Search Engine Results Page.) The higher your bid, the greater the likelihood of your ad occurring in the top position of the search results. There are three different bidding options available to choose from, they include: 

• CPE-or cost per engagement, refers to the amount paid for a specific action taken with your ad. 
• CPM-or cost per mile, is the amount you pay for one thousand ad impressions. Once your ad reaches a thousand people. 
• CPC-or cost-per-click is the amount you pay for each click on your ad. 

Click-Through Rate 

The Click-Through Rate (CTR) measures your ad’s success. It calculates the percentage of clicks on your ad compared to how many times it is visible on a user’s screen. Essentially, it indicates how many people were intrigued enough by your ad to click on it. A high CTR is a positive sign that your ad aligns with the user’s search intent and targets the appropriate keywords, increasing the chances of converting and achieving your advertising objectives. 

Conversion Rate 

The conversion rate (CVR) is crucial for evaluating website success. It measures the percentage of visitors who complete a form of engagement compared to the total number of visitors. A high CVR indicates an effective and engaging page that fulfills promises made in ads. The quality landing page is a good reflection of the creative team’s work. 

Display Network 

Google Ads can appear on search results pages or websites within the Google Display Network (GDN). GDN is a website network that displays Google Ads alongside relevant content based on targeted keywords. The two most popular display ad options are Google Shopping and App Campaigns.  

Impressions 

When your ad appears on a SERP, it receives impressions, representing the number of times users viewed it. By analyzing these impressions, you can estimate the number of clicks your ad will likely receive and optimize your click-through rate (CTR). However, remember that not all views will result in clicks, so having a CTR lower than 100% is entirely normal.  

Keywords 

When a user types a question into Google’s search bar, the search engine dispenses a list of results that match the user’s intent. Keywords are the words or phrases that align with what the user is searching for and will satisfy their query. You can select keywords based on the questions you want your ad to appear alongside. We then strategically place the keywords in meta descriptions and throughout the website.  

PPC (Pay Per Click) 

Pay-per-click is a form of advertising where the advertiser (or the business) pays per click on an ad. PPC is not specific to Google Ads but is the most common type of paid campaign. It is essential to understand the ins and outs of PPC before we launch your first Google Ads Campaign. 

Quality Score 

Your Quality Score is a crucial metric that evaluates the quality of your ad based on factors such as your Click-Through Rate (CTR), the relevance of your keywords, the quality of your landing page, and your previous performance on SERPs. It plays a vital role in determining your AdRank. 

Advertising with AdVentures Media Solutions 

If you want an advertising team that excels creatively, has extensive industry knowledge, and has a proven track record of delivering outstanding results. Our guide to Google Ads is just the beginning! We have the expertise to craft innovative and custom advertising strategies and campaigns that resonate with your target audience. Plus, our commitment to staying at the forefront of advertising trends and Google Ad campaigns ensures that your campaigns will always be innovative and effective.