In the last five years, the popularity of video-sharing platform TikTok has consumed the Internet. Originally written off as an unserious dancing app fad, now nearly one-third of the United States is active on TikTok, and it only continues to grow in power and prominence. As the general public took notice and interest in the app, so did marketers. Now, scrolling through endless videos without seeing some sort of promoted or sponsored post is nearly impossible. As advertising professionals, it’s important to take note of what works on TikTok, and what doesn’t. Trends change in the blink of an eye, and having a jumping-off point will ensure you’re able to focus on what’s working, without all the extra frills.
Tag: tiktok marketing
Social media trends come and go, social platforms serve as a primary marketing channel for growing a business. Methods of increasing visibility, reach, and engagement via social media are constantly changing. How do we keep up with the constant growth? Customers make buying decision each day based on the information they have obtained from your social media platforms.