It’s no secret that short-form video content is everywhere on social media nowadays. TikTok, Instagram, Snapchat, and Facebook have all been taking advantage of the affinity their audiences show for this type of content. When it comes to growing your following, these short and entertaining videos have proved to be able to grab audience attention, and hold onto it. One of the more recent additions to the short-form video game, Reels, have especially exploded in popularity since their introduction on Instagram and Facebook. As Instagram’s fastest-growing feature, let’s take a look at strategic approaches to maximize them for your audience.
Tag: social media marketing Memphis
In the last five years, the popularity of video-sharing platform TikTok has consumed the Internet. Originally written off as an unserious dancing app fad, now nearly one-third of the United States is active on TikTok, and it only continues to grow in power and prominence. As the general public took notice and interest in the app, so did marketers. Now, scrolling through endless videos without seeing some sort of promoted or sponsored post is nearly impossible. As advertising professionals, it’s important to take note of what works on TikTok, and what doesn’t. Trends change in the blink of an eye, and having a jumping-off point will ensure you’re able to focus on what’s working, without all the extra frills.
Especially in the last ten years of the Internet, video content has blown up across all of social media. From dedicated video-only platforms like YouTube and TikTok, to more photo-centric ones like Instagram, video has proven to attract and maintain audience attention. As many of these platforms shift to being primarily vertical video content, you may find yourself, your business, or your social managers struggling to adapt. Best practices for video content on social media used to be relatively similar, but have since dramatically changed from platform to platform. If you’re feeling lost, let AdVentures Media Solutions show you the way to optimize your content!
When it comes to national and international brands, many are instantly recognizable. Nike is known for their telltale ‘swoosh’, as well as high-energy and inspirational videography. Pepsi proudly displays their red, white, and blue theme on a clean background with curved lines. These minor stylistic details matter, and allow consumers to notice them across different platforms. Brand colors, logos, fonts, and attitudes are not as they are without reason, they serve a crucial purpose in being distinguished from the sea of competition. However, the same goes for local brands. Although local brands often do not have the same resources as multi-million dollar companies, many of the same tactics they use can be implemented effectively to brand your business with social media platforms.