Just like us, the social media accounts for your business can hit a rough patch. Especially on Facebook, your performance and engagement can go from great to not so great. It’s not always easy to pick up on either. There’s a chance that performance drops in a period of a day or two, but more often than not, a slow downward trend will take weeks to notice. You may be quick to blame the algorithm or your audience, but we have just as much to do with posting as the platform itself. If your Facebook is seeing fatigue, it’s likely that your social media managers are as well. Sit down, form a plan, and beat posting fatigue as soon as possible!
Tag: Facebook marketing
Why Paid Advertising Is Needed on Facebook and Instagram
Most businesses do not achieve excellent organic reach. It is not their fault. Blame in on changes in the algorithm for Facebook. Facebook is a monster channel for social media marketing and advertising. Social media is dominating modern-day society. Let the numbers speak for themselves. Over 2.74 billion people actively use Facebook, and last year alone, there were over 22 billion ad clicks. Facebook is supplying the most extensive advertising opportunities since google came along. Are you advertising on Facebook? If not, you should be, and here are a few reasons why:
Social media trends come and go, social platforms serve as a primary marketing channel for growing a business. Methods of increasing visibility, reach, and engagement via social media are constantly changing. How do we keep up with the constant growth? Customers make buying decision each day based on the information they have obtained from your social media platforms.