Stop Posting to Ghosts (4 Ways to Find Your Real Audience on Social Media)
You hit “post,” wait for the likes to roll in, and nothing happens. No comments. No shares. Just silence.
If this sounds familiar, you’re not alone. Many businesses are unknowingly posting to ghosts on their social media profiles, meaning inactive accounts, irrelevant followers, or people who were never the right audience to begin with. Modern-day, algorithms reward authenticity and real interaction, numbers alone no longer guarantee success!
Finding your real audience, the people who care about your message and want to engage with your brand, is the key to turning random posts into meaningful growth. This blog explains how to find your audience on social media, identify ghost followers, and build a community that values what you share.
